Why Using Google Drive For Your Business is Limiting Your Growth
There’s a limit to how much content you can dump into Google before it becomes a headache to navigate. Recently many businesses have begun the shift away from Google Suite in favor of technology that can just provide more.
There’s a limit to how much content you can dump into Google before it becomes a headache to navigate. Recently many businesses have begun the shift away from Google Suite in favor of technology that can just provide more. Here are the Top 5 things Google Drive can’t do and why switching to a Digital Asset Manager (D.A.M.) is your best option.
The Upload
This is obvious: even with blazing-fast internet speeds, uploading footage, content, projects, and other assets can take forever, especially when working with terabytes of data. Just imagine if the time you spent waiting for an upload was spent on actually working on the project. Not to mention downloading it every time you need to mark it up. Having an Asset Manager that can run on your local machine tends to be overlooked but may just be the solution to your problem.
Folders, Folders, Folders
Google Drive’s basic structure revolves around folders and subfolders, making it convenient for small-scale projects. But as your business grows, finding the correct file in a labyrinth of folders can become time-consuming. This is the same for File Explorer on Windows and Finder on Mac. Just look at me trying to scroll through all these files below, not knowing which is what. AI-based Digital Asset Managers employ advanced search algorithms and metadata tagging, allowing you to find files based on content, context, and visual elements.
Automation
Automation is the key to unlocking operational efficiency and driving growth. While Google Drive offers some basic automation through Google Apps Script, AI-powered Digital Asset Managers can take automation to a new level. Repetitive tasks like content tagging, categorization, and even content distribution can be automated, freeing up your team’s time for strategic initiatives.
Integration
You need a file to edit, email, markup, copy, etc….
Google Drive doesn’t integrate well with other software, especially if you’re editing videos or photos. This is where Asset Managers excel. Using something like Shade allows you access within your browser, editor, post-production, marketing, design, and other software.
How Do I Choose a D.A.M. For My Business?
Traditional D.A.M.s are great for organizing content, footage, and files but have significant issues in deployment. Setting up a D.A.M. requires time to tag individual files, time most business owners just don’t have. If you’ve been online recently, you’ve seen something “cool” AI (Artificial Intelligence) can do, but not much that’s useful until now. Shade is your best bet if this sounds like you. Its AI visual neural engine goes beyond object recognition and understands your files, footage, and content. It’s the copilot for your desktop. Take it out for a test flight today; It’s a free download away.
