The Future of Video Asset Management Software: 5 Trends to Watch

Video asset management software (VAM) is a crucial tool for businesses and organizations that rely on video content as part of their marketing, communication, and training efforts. As video content continues to grow in popularity and importance, the VAM market is expected to expand as well. In this article, we’ll explore five key trends that are already shaping the future of video asset management software.

1. Cloud-based VAM software will become the norm.

Cloud-based video asset management (VAM) software has already gained widespread adoption among businesses of all sizes. The rise in the number of companies moving their operations to the cloud has resulted in a greater demand for VAM solutions that are based on the cloud. The benefits of cloud-based VAM software are clear: it’s more scalable, flexible, and accessible than traditional on-premise solutions. With cloud-based VAM, businesses can easily store, manage, and distribute their video content from anywhere with an internet connection. This means that businesses can now easily collaborate on projects without the need to be in the same physical location. In addition, cloud-based VAM solutions allow for seamless integration with other cloud-based tools such as video editing software, which makes it a more streamlined and efficient process for businesses. Furthermore, with cloud-based VAM, businesses can take advantage of the latest technology updates and security measures without needing to worry about costly software upgrades.

Now of course, video asset management in the cloud sounds great right? You get all of these sharing capabilities, these perks of not having to worry about hard drives, your data being lost, etc. but it does come with its cons as we might see.

To be able to run with the cloud workflow completely, you’ll need high speed internet for both upload and download and a good proxy workflow that can help you unify the speed of your editing (let’s say downloading and editing proxies until the downloads for the raw footage finishes). There’s still more to figure out here like better file transfer, and more. But cloud brings itself many advantages compare to your traditional (host everything locally).

2. AI and machine learning will be used to improve video search and discovery.

Finding the right video assets can be a time-consuming and frustrating process, especially for organizations with large video libraries (try searching for a “drone footage of a mountain”, or “two people walking through a campus”). If you’re trying to search through your B roll on a daily basis and you don’t know when and where you shot it. Search is going to be imperative. To address this challenge, VAM software vendors are starting to incorporate artificial intelligence and machine learning technologies into their products. These technologies can be used to analyze the content of videos, automatically tag them with relevant metadata, and provide more accurate search results. This will make it easier for businesses to find and repurpose their existing video content, and help them create new content that resonates with their target audiences.

Moreover, as technology continues to advance, VAM software will become even more sophisticated and efficient, making video asset management an even smoother and seamless process for businesses. With the use of VAM software, the time and effort required to manage videos will be significantly reduced, freeing up more time for businesses to focus on other important aspects of their operations.

Here at Shade, this is what we specialize in. We’ve built top of the line AI that is able to easily identify, caption, and tag footage, 3D assets, images, and more all in one place.

3. VAM software will integrate with other marketing and communication tools.

As video content becomes an increasingly important part of marketing and communication strategies, it is important to note that VAM software can’t work alone. In order to reach their audiences, businesses need to utilize a combination of tools that are integrated with their VAM software. One way to achieve this is by integrating VAM software with email marketing platforms, which allows businesses to send out personalized video content to their email subscribers. Additionally, businesses can use social media management tools to automate the distribution of their video content across various social media channels. This will ensure that the video content reaches a wider audience and increases engagement. Furthermore, VAM software can be integrated with customer relationship management (CRM) software, which helps businesses to better understand their customers and provide personalized video content to each segment. By doing so, businesses can improve their engagement and ROI as they are able to provide video content that is more relevant to their customers’ needs.

Some top integrations to watch for in this space will be integrations with Canva, existing editing tools like Premiere Pro and the Adobe Suite. Integrations with Mailchimp, WordPress, and more.

4. Virtual and augmented reality will create new use cases for VAM software.

Virtual and Augmented Reality (VR/AR) are becoming more and more popular in a variety of industries such as gaming, education, and healthcare. As these technologies become more mainstream, they will undoubtedly create new use cases for VAM software. For instance, VAM software could be used to manage and distribute 360-degree videos, which are becoming increasingly popular in the VR/AR space. VAM software could also be used to manage and distribute training videos for VR/AR simulations. Additionally, the use of VR/AR technology in the healthcare industry is also expected to increase, with VAM software being used to manage and distribute training materials for medical professionals.

More and more video is being shot with VR in mind, which will reimagine the way we not only view, but store our footage, ensuring that we keep track of all workflows all in one place.

As the demand for VAM software increases across various industries, VAM software companies will need to continue to innovate and develop new features to meet the evolving needs of their clients. Overall, the potential applications for VAM software are vast and varied, and the continued growth of VR/AR technology is sure to create new opportunities in the years to come.

5. Security and compliance will be top priorities for VAM software vendors.

Video content can contain sensitive information such as confidential business data, personal information, or top-secret government information. As a result, security and compliance become a top priority for VAM software vendors. These vendors will need to ensure that their software provides robust security features such as end-to-end encryption, secure access controls, and detailed audit trails that track every access to the video content.

In addition, VAM software vendors will need to comply with various data privacy regulations, such as the General Data Protection Regulation (GDPR), to protect the privacy and confidentiality of their users’ data. Vendors that can provide strong security and compliance features will have a competitive advantage in the market and will be able to attract more customers who are concerned about the safety and privacy of their data.

Moreover, VAM software vendors can also offer additional value to their customers by providing features such as real-time monitoring and analysis of video content, integration with other enterprise systems, and customizable branding options. These features can enhance the user experience and increase the overall value of the software, making it more attractive to potential customers.

Therefore, it is important for VAM software vendors to not only focus on security and compliance but also to provide additional features that can help differentiate their software from competitors and provide added value to their customers. By doing so, they can position themselves as industry leaders and gain a competitive edge in the market.

Conclusion

In conclusion, the future of video asset management software looks bright. Cloud-based solutions, AI and machine learning, integration with other marketing tools, VR/AR use cases, and robust security and compliance features are all trends to watch. As video content continues to grow in importance, businesses will need to invest in VAM software to manage their video assets effectively and efficiently.

If you’re facing this problem as a creator, as a studio, or as a company. Let’s talk! We love talking about building better search engines for video and we’re building the future operating system for creative work.